Jed Tay

2009-02-11T13:17:00.000+08:00

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Analysis Of Commercial

2007-11-08T15:35:00.000+08:00

Agfa Flim

Basically, i find that this commercial works. It also has a very good punch line [joke]
The product is relatively new and special in the market, which is a camera that are waterproof, an uncommon scene. Thus the commercial merely serves for exposure, and the company has taken the humor approach.
The ad uses 3 beautiful women, so again it is making use of the sex element to attract viewers' attention, with the women taking off their undergarments to tease the nerd. However this is also when the element of surprise appears when the nerd actually took out a camera in the water. The use of humour in this sense is a very good approach as its hits strongly on its demographic groups, which spans from teenagers to working adults; people who love do water sports.
The ad works in telling people about the existence of the product, however it did not showcase the other features the camera has apart from it being waterproof. This is a faultline, as many other rival companies too have waterproof cameras. The ad did not tackle the issue of setting its product apart, specifically better, than the rest in the market.

Top 2 Ads

2007-11-05T23:55:00.000+08:00

My top 2 ad

Honda car ad

The targeted audience is maily the middle class or upper class working adults, more to the men side. Reason being the look and feel of the whole ad is more of a guy style and not like a sleek style which is cater more to the women.
In this ads, the car have been show broken into parts and interact with one another at precise point.
Spin "The Car is so precise that it is complete and flawless."
I felt the wining factor is largly due to the concept, having a car that is so precise and cool that all the parts could sync up in such a smooth motion.
Next the sound/audio factor also give is alot of push. The sound produce by the car parts is so clear and sharp leaving behind a very positive image of the car,[who will want a car that is old and sounded cracky?]
The interaction of the car [motion/action] is also planed in a very nice sequence, such that viewers will not feel bored after watching,yet it gave a very interactive look.

Next this is my No.1 favourite.
The Osteo Bi Flex

The Target audience is very wide,bascially its targeted at all adults, people who suffers from achs.
I find it very suitetable, by useing the character Frankenstein and createing sort of a joke but at the same time relavent to the ad.
Spin[ Even Frankenstein can be flexible ]
Again its the concept that plays the big part. By useing Frankenstein, a very stiff and famous character, it created a joke as the ad is trying to tell people that even Frankenstein can be relieve from all his stiffness.
The Approach is more like a interview style, thus it created a large contrast when they show fenkenstein in the past in the movies and now when he is living his normal life. All the stiffness is removed.

I felt that ads that would leave me deep his 2 ads either brought me laughter or a thought in my mind for a long period of time, thus i chose them

Adidas Presentation

2007-11-04T15:46:00.000+08:00

Adidas Presentation

This speaks for the reason why am i still useing the three stripes.

The 3 stripes has already been such a strong image of adidas thus i find it relatively important to include it into the logo design.

This are some of the exploration in illustrator.

The Final Concept.

I want to show Future Sports Style through this logo.
Striving to be the best in future sports fashion.

Tag: [ Future Sports Fahions ] or [ The Unstoppable ]

Exploration Sketch Adidas

2007-11-03T16:09:00.000+08:00

Exploration Sketch Adidas

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Adidas Ads

2007-11-02T22:55:00.000+08:00

I am just looking through some adidas ads and doing some more understanding into the branding of the company.

In this ads the company wanted to make the black guy as a unstoppable man and alot of small people is trying to hold it down. It ends of with "Impossible is Nothing", I find it Crappy. If impossible is nothing i will instead use a few small human and they will sucessfully stop the black guy. THAT WILL BE Umpossible is Nothing.
Spin: With Adidas, you're unstoppable even with alot of people against you.

Alright the 1st word that appear in my head now is, this ad is COOL SHIT. Ever thought of playing soccer on the line, this ad did it and they also used expensive sportsmen to help in advertiseing.
Spin:Impossible?Think again...

The Word in my head now..HUH? WTF? Izzit that with adidas, people dream big?
Spin: [i Dont kn]

It Look great only towards the end of the ad. when the shoe starts to appear. i find the start too draggy. Sad to say it looks good but i dont like it, it seems like just another ad thats around when transformers is ard, it look very common and its like a copied concept.
Spin: Wear It and you can be cool.

Its A nightmare. This ad is so fucked...The company isjust trying to use disire to grab viewers attendtion. Honestlily i hate this ads. Worest of all.
Spin: Come Fuck me.

After looking at a few more of adidas ad, i find that only about 50% of the ads is able to show the tagline,Impossible is Nothing. The other just does not link with the concept,they just look gd thats all.

Logo Design History

2007-10-29T16:08:00.000+08:00

Logo Design History and philosophy behind it.

Macintosh

American company Apple was the first computer firm not to use its name as its corporate identity. Selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.

Yahoo

From the beginning, the company’s mission is ‘to connect people to their passions, their communities, and the world’s knowledge’, but the real success of Yahoo! was largely based on the marketing strategy of the company and the branding of its identity (logo). In the overall success of a business, logos play an important role in the corporate world. They become the identity of a company when the business expands and thus generates the general perception about the company. When Yahoo became a corporation in 1995, they kept the similar idea in their mind before finalizing their logo. For them, the Yahoo logo was a mean to express the company’s mission and idea to the general public. That’s why the chosen word ‘Yahoo’ in the Yahoo logo is an acronym for ‘Yet Another Hierarchical Officious Oracle’. But according to Filo and Yang, they selected the name because they liked the general definition of ‘yahoo’: rude, unsophisticated, and uncouth. For the color scheme of the Yahoo logo, they went for a safer approach with a red colored theme which complimented the yahoo’s definition.

Adidas

The 3 striped Adidas logo was created by Adi Dassler, founder of Adidas. Adidas Logo was first used in 1967. Beginning with the production of training and sports foot wear, Adidas later expanded its production operations in leisure and apparel sector with the logo of adidas appearing on each product.
The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

Macdonald

The famous Golden Arches in McDonalds logo represent style, significance and a strong corporate identity. It was created by Jim Schindler in 1962 and the idea was first introduced by Dick and Mac McDonald as arch shaped signs on the sides of their then ‘walk-up hamburger stand’. From an angle, those arches looked like the letter “M” and thus, were incorporated in the McDonalds logo as a merger of the two golden arches together. The “McDonald’s” name was later added to the McDonalds logo in 1968. While the physical arches were dropped out from all the restaurants’ building design, The Golden Arches have remained in the McDonalds logo, and have branded the company.

Ferrari

The Prancing Horse was a symbol used by Count Francesco Baracca, who was an ace fighter pilot of Italian Air Force during World War 1. He died young, fighting fearlessly. He was shot down after 34 dual and team victories.
Count Francesco Baracca used the Prancing Horse symbol at the sides of his plane. On June 17, 1923 Enzo Ferrari met Baracca’s mother Countess Paolina, after winning a race at Savio track in Ravenna.
Countess Paolina suggested that Enzo should use the symbol of prancing horse, as it would bring good luck. It was not until 1940, that Enzo Ferrari began to use the symbol, which later on became the part of the world famous Ferrari logo.

Google

The Google logo is a very simple logo made up of a simple font and some basic colors. It seems almost amateurish. The simplicity of the logo could possible represent the simplicity of the search engine. There are numerous debates/discussions on the web about the google logo. One discussion centered around the two O's in Google, representing infinity.
Every once in a while, you will see the Google logo change to represent a current topic e.g The Olympics, World Cup etc. These logos are called Google doodles. The doodles are currently created by Dennis Hwang and he has created over 150 doodles since he started working at Google. Apparently, the first doodle was produced by the founders Larry and Sergey. The logo was created when they attended the Burning Man festival in summer 1999. They put a little stick figure on the home page logo in case the site crashed and someone wanted to know why nobody was answering the phone.

Health care Comercials

2007-10-28T22:23:00.000+08:00

Here the health care comercial spins

Osteo Bi Flex

This is my favourite one. I find it very suitetable, by useing the character Frankenstein and createing sort of a joke but at the same time relavent to the ad.
Spin[ Even Frankenstein can be flexible ]

Tiger Balm

This is a fun one by useing a comical approach.
Spin[ Tiger Balm removes all your aches ]

MIT Make Up

This apporach is kinda common for health care products, by haveing this product,you can be beautiful
Spin[ With MTI you can be beautiful}

Dove

Spin[ Dove products can give you nice and skilly skin ]

UC 1000 Vitamin C

This three ads gives the same meaning.
Spin [ It can give you the amount of Vitamin C you need ]

vitaminwater

This is rather a bad one, i find that the ad could have been much more fun.
Spin [ Vitamin water gives you amazing strength ]

Newspaper

2007-10-22T10:24:00.000+08:00

The BIG Difference-

The paper is much thicker on weekends, due to the hugh amount of ads in the weekends papers.
-On the weekdays papers, the main article are all the politics stuff, however the weekends has very little of such. I guess its also becos of the government, they only work on the weekdays.haha
-Weekends paper has more of the things that talk about gosip, trends and it also shows more ads some ads even takes up 2 full pages of the paper.(it can be seen that alot more company are posting their ads on the weekends, reason being people will usually have more time to read the papers in the weekends.
-The amount of spins in the weekends paper is also more and higher impact. Such as the same brand or product ads could actually be repeated in the papers.

Most people read the papers just to get updated with the current country of states update however with the rising of such ads, human minds often get distracted while reading these ads. Some page of the papers can have only 1/5 of information and the rest of it are all the ads. Thus often while reading the article, our attention will be attracted to the coulourful ads and design.

Newspaper

2007-10-22T10:00:00.000+08:00

Spins

There are many different spin that will catch my attention, i guess for me, those ads that catch my attention will be the ads on desire. eg.a new season watch or such.

Spin
-Swatch Makes me look cooler "swatch"
-Watch for the sucessful men. "25 Hours"
-Top fashion"topshop"
-A sale that i cant miss"metro"
-Fashion of the month / Upper class dressing
-Do not miss the chance to be our member, for great offers. "Spa"
-The fragrance of man, it makes you complete. "Adidas"
-The seduction of woman."toyota"
-Perfect car of a family."Kia"
-Early birds discount up to 10% when useing master card, miss it and you will regrete. "Jay Tour 2008 concert"
-Only the good looking owns it. "tagger"
-healthy kids."Mamill Gold"
-Perfect helper for all situation."Comfort Maid"

I felt there is alot of different feelings and spins, but the main ones are still the same few,desire,wants,sex and Needs.

Car effectiveness on me

2007-10-22T09:53:00.000+08:00

Car effectiveness on me

Honda Car ads.
http://www.youtube.com/watch?v=g2VCfOC69jc

In this ads, the car have been show broken into parts and interact with one another at precise point.
Spin "The Car is so precise that it is complete and flawless."

Honda ads
http://www.youtube.com/watch?v=PbxUe_qcyyo

The city is with loads of plants and greeneary its a clean and green car. and it has also gave a feeling of a very family car.
Spin "The perfect enviormental car for a perfect family."

Renault Ballett cars
http://www.youtube.com/watch?v=HbV98cnBbLg

The approach to this ads is kinda different, cars are crashing into one another. Even after the cars have been badly damaged, it could still move.
Spin "Cars of super durablilty, never say die."

Mecedes cars
http://www.youtube.com/watch?v=lBqdWlErS3g

This ads show the adventrous side of the people, by linking upper class sports and cars together. Cause in sports there is always no limits, people will keep breaking through.
Spin "The car of no limits"

Mecedes cars
http://www.youtube.com/watch?v=dSsrIcwVDh8

This ad is useing sucessfull looking people and getting them to praise the car. By doing so it also gave the car a very higher class look as it gave a image that only upper class people can own such a beauty.
Spin "The perfect car for the upper society,look good, feel good.."

Comments on Spore consumers

2007-10-22T09:51:00.000+08:00

Comments on Spore consumers

I felt that singapore consumers has very different taste. People in singapore buy cars for many different resaons. Some to amaze ladies, for family usage, work and many more. Thus for a larger target audience, i will say that the approach should be more of a classic look, reason being the larger population here are of middle class and so it is a longing for them to be of the upper class. Thus by showing these people a longing in a product, it creates a linking between the mass to their uncouncious needs. Come to think of it, a honda car compare to a mecedes, why there is such a difference in price? It the branding and advertising stragies. they may cost the same but because of the branding and such it created a different feel and image.
Almost every family that are of middle class or higher owns a car at home, family cars are becoming more popular in singapore compared to sports cars. This is because family car(6or more seaters cars) is more ideal and practical to them. And again, because of singapore law sales in sport cars also dipped, it is crazy to think that when you buy a sports car you cant speed. Haveing a car that could go 250mphs but a country that limits you spped to 90mph...Whats the point of buying a sports car?

HOmeWork

2007-06-23T21:50:00.000+08:00

Kiss

Water

Flight

2007-05-25T08:37:00.000+08:00

Hey this is my set, for the strong man video on the tongkat ali concept. have to go back and refilm haiz... cos i didnt get enuff shots.

HW

2007-05-23T15:42:00.000+08:00

I hope to give a happy feeling... haha
give comments

2007-05-23T14:57:00.000+08:00

Dont waste time.
i kinda like this but dont know wats else to add to it haha....

Super Cool Clip

2007-05-21T15:41:00.000+08:00

I Found this clip on a Magazine CD
I felt that the colour used is very basic, as only colour sure as red,blue,green and yellow is used, and this were the main colours used in the clip.

As for the visual wise, it gives me a very smooth finishing and it does flow as a video clip.( as compare to my 1st Project, i felt i should learn how to link up my images or scences more such that it does not feel like a sudden break.)

As for the texture, there isnt much play of it except that it all look very graphical.

If u wanna see the clip just ask me, i have it but dunno how to upload. haha...

Dumb idea

2007-05-20T15:44:00.000+08:00

ok i have this stupid idea 2day while bathing.
I saw a black pile of stain in my bathroom then i suddenily thought of it turning into a butterfly as in a motion graphic form then its flew off the wall. haha
i think its kinda dumb but i kinda like it... heehee

2007-05-19T15:47:00.000+08:00

Actnaughty, this is for you, after your last week presentation i took busy home and i saw this ads quite intresting, its a person mouth with a black stain in it and there is the listerine beside it which clearly stead how to remove it. quite cute haha. do take a look...

Escalator without steps...

2007-05-18T15:54:00.000+08:00

Imgine a escalator without setps.
there this is for you

Cool? another pix by me without editing, haha just play with ur cam..
Maybe this can be add on slipery steps?
Perharps a shoe add or things like that haha...

FORMS OF NATURE

2007-05-06T23:48:00.000+08:00

I felt that leaves has a very free form feeling.

As For the building, its autually like singapore esplanade except for it is in other country, it uses the element of fish as the building structure, you just have to take a look and use some imagination and you can see it.

Ball Idea

2007-04-29T22:15:00.000+08:00

Today i saw a sports addvertisement on a ball concept. The abstract ball turns into different form as it got passed around in different types of sporting event. Its a clever concept in the sense that the ball is represented in an abstract form, thus, able to create a link between the different sports.

I have a crazy idea of using the abstract forms of shapes to link up ideas and things such as in a zoo advertisement, the animal can be eating food in abstract forms to represent the food and make linkage between scenes using the abstract food form.