Comments on Spore consumers

Comments on Spore consumers

I felt that singapore consumers has very different taste. People in singapore buy cars for many different resaons. Some to amaze ladies, for family usage, work and many more. Thus for a larger target audience, i will say that the approach should be more of a classic look, reason being the larger population here are of middle class and so it is a longing for them to be of the upper class. Thus by showing these people a longing in a product, it creates a linking between the mass to their uncouncious needs. Come to think of it, a honda car compare to a mecedes, why there is such a difference in price? It the branding and advertising stragies. they may cost the same but because of the branding and such it created a different feel and image.
Almost every family that are of middle class or higher owns a car at home, family cars are becoming more popular in singapore compared to sports cars. This is because family car(6or more seaters cars) is more ideal and practical to them. And again, because of singapore law sales in sport cars also dipped, it is crazy to think that when you buy a sports car you cant speed. Haveing a car that could go 250mphs but a country that limits you spped to 90mph...Whats the point of buying a sports car?