Monday, November 5, 2007

Top 2 Ads

My top 2 ad

Honda car ad

The targeted audience is maily the middle class or upper class working adults, more to the men side. Reason being the look and feel of the whole ad is more of a guy style and not like a sleek style which is cater more to the women.
In this ads, the car have been show broken into parts and interact with one another at precise point.
Spin "The Car is so precise that it is complete and flawless."
I felt the wining factor is largly due to the concept, having a car that is so precise and cool that all the parts could sync up in such a smooth motion.
Next the sound/audio factor also give is alot of push. The sound produce by the car parts is so clear and sharp leaving behind a very positive image of the car,[who will want a car that is old and sounded cracky?]
The interaction of the car [motion/action] is also planed in a very nice sequence, such that viewers will not feel bored after watching,yet it gave a very interactive look.

Next this is my No.1 favourite.
The Osteo Bi Flex

The Target audience is very wide,bascially its targeted at all adults, people who suffers from achs.
I find it very suitetable, by useing the character Frankenstein and createing sort of a joke but at the same time relavent to the ad.
Spin[ Even Frankenstein can be flexible ]
Again its the concept that plays the big part. By useing Frankenstein, a very stiff and famous character, it created a joke as the ad is trying to tell people that even Frankenstein can be relieve from all his stiffness.
The Approach is more like a interview style, thus it created a large contrast when they show fenkenstein in the past in the movies and now when he is living his normal life. All the stiffness is removed.

I felt that ads that would leave me deep his 2 ads either brought me laughter or a thought in my mind for a long period of time, thus i chose them

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