Analysis Of Commercial

Agfa Flim


Basically, i find that this commercial works. It also has a very good punch line [joke]
The product is relatively new and special in the market, which is a camera that are waterproof, an uncommon scene. Thus the commercial merely serves for exposure, and the company has taken the humor approach.
The ad uses 3 beautiful women, so again it is making use of the sex element to attract viewers' attention, with the women taking off their undergarments to tease the nerd. However this is also when the element of surprise appears when the nerd actually took out a camera in the water. The use of humour in this sense is a very good approach as its hits strongly on its demographic groups, which spans from teenagers to working adults; people who love do water sports.
The ad works in telling people about the existence of the product, however it did not showcase the other features the camera has apart from it being waterproof. This is a faultline, as many other rival companies too have waterproof cameras. The ad did not tackle the issue of setting its product apart, specifically better, than the rest in the market.

Top 2 Ads

My top 2 ad

Honda car ad

The targeted audience is maily the middle class or upper class working adults, more to the men side. Reason being the look and feel of the whole ad is more of a guy style and not like a sleek style which is cater more to the women.
In this ads, the car have been show broken into parts and interact with one another at precise point.
Spin "The Car is so precise that it is complete and flawless."
I felt the wining factor is largly due to the concept, having a car that is so precise and cool that all the parts could sync up in such a smooth motion.
Next the sound/audio factor also give is alot of push. The sound produce by the car parts is so clear and sharp leaving behind a very positive image of the car,[who will want a car that is old and sounded cracky?]
The interaction of the car [motion/action] is also planed in a very nice sequence, such that viewers will not feel bored after watching,yet it gave a very interactive look.

Next this is my No.1 favourite.
The Osteo Bi Flex

The Target audience is very wide,bascially its targeted at all adults, people who suffers from achs.
I find it very suitetable, by useing the character Frankenstein and createing sort of a joke but at the same time relavent to the ad.
Spin[ Even Frankenstein can be flexible ]
Again its the concept that plays the big part. By useing Frankenstein, a very stiff and famous character, it created a joke as the ad is trying to tell people that even Frankenstein can be relieve from all his stiffness.
The Approach is more like a interview style, thus it created a large contrast when they show fenkenstein in the past in the movies and now when he is living his normal life. All the stiffness is removed.

I felt that ads that would leave me deep his 2 ads either brought me laughter or a thought in my mind for a long period of time, thus i chose them

Adidas Presentation

Adidas Presentation

This speaks for the reason why am i still useing the three stripes.

The 3 stripes has already been such a strong image of adidas thus i find it relatively important to include it into the logo design.

This are some of the exploration in illustrator.





The Final Concept.


I want to show Future Sports Style through this logo.
Striving to be the best in future sports fashion.

Tag: [ Future Sports Fahions ] or [ The Unstoppable ]

Exploration Sketch Adidas

Exploration Sketch Adidas

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Adidas Ads

I am just looking through some adidas ads and doing some more understanding into the branding of the company.


In this ads the company wanted to make the black guy as a unstoppable man and alot of small people is trying to hold it down. It ends of with "Impossible is Nothing", I find it Crappy. If impossible is nothing i will instead use a few small human and they will sucessfully stop the black guy. THAT WILL BE Umpossible is Nothing.
Spin: With Adidas, you're unstoppable even with alot of people against you.


Alright the 1st word that appear in my head now is, this ad is COOL SHIT. Ever thought of playing soccer on the line, this ad did it and they also used expensive sportsmen to help in advertiseing.
Spin:Impossible?Think again...


The Word in my head now..HUH? WTF? Izzit that with adidas, people dream big?
Spin: [i Dont kn]


It Look great only towards the end of the ad. when the shoe starts to appear. i find the start too draggy. Sad to say it looks good but i dont like it, it seems like just another ad thats around when transformers is ard, it look very common and its like a copied concept.
Spin: Wear It and you can be cool.


Its A nightmare. This ad is so fucked...The company isjust trying to use disire to grab viewers attendtion. Honestlily i hate this ads. Worest of all.
Spin: Come Fuck me.

After looking at a few more of adidas ad, i find that only about 50% of the ads is able to show the tagline,Impossible is Nothing. The other just does not link with the concept,they just look gd thats all.