Logo Design History

Logo Design History and philosophy behind it.

Macintosh

American company Apple was the first computer firm not to use its name as its corporate identity. Selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.

Yahoo

From the beginning, the company’s mission is ‘to connect people to their passions, their communities, and the world’s knowledge’, but the real success of Yahoo! was largely based on the marketing strategy of the company and the branding of its identity (logo). In the overall success of a business, logos play an important role in the corporate world. They become the identity of a company when the business expands and thus generates the general perception about the company. When Yahoo became a corporation in 1995, they kept the similar idea in their mind before finalizing their logo. For them, the Yahoo logo was a mean to express the company’s mission and idea to the general public. That’s why the chosen word ‘Yahoo’ in the Yahoo logo is an acronym for ‘Yet Another Hierarchical Officious Oracle’. But according to Filo and Yang, they selected the name because they liked the general definition of ‘yahoo’: rude, unsophisticated, and uncouth. For the color scheme of the Yahoo logo, they went for a safer approach with a red colored theme which complimented the yahoo’s definition.

Adidas

The 3 striped Adidas logo was created by Adi Dassler, founder of Adidas. Adidas Logo was first used in 1967. Beginning with the production of training and sports foot wear, Adidas later expanded its production operations in leisure and apparel sector with the logo of adidas appearing on each product.
The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

Macdonald

The famous Golden Arches in McDonalds logo represent style, significance and a strong corporate identity. It was created by Jim Schindler in 1962 and the idea was first introduced by Dick and Mac McDonald as arch shaped signs on the sides of their then ‘walk-up hamburger stand’. From an angle, those arches looked like the letter “M” and thus, were incorporated in the McDonalds logo as a merger of the two golden arches together. The “McDonald’s” name was later added to the McDonalds logo in 1968. While the physical arches were dropped out from all the restaurants’ building design, The Golden Arches have remained in the McDonalds logo, and have branded the company.

Ferrari

The Prancing Horse was a symbol used by Count Francesco Baracca, who was an ace fighter pilot of Italian Air Force during World War 1. He died young, fighting fearlessly. He was shot down after 34 dual and team victories.
Count Francesco Baracca used the Prancing Horse symbol at the sides of his plane. On June 17, 1923 Enzo Ferrari met Baracca’s mother Countess Paolina, after winning a race at Savio track in Ravenna.
Countess Paolina suggested that Enzo should use the symbol of prancing horse, as it would bring good luck. It was not until 1940, that Enzo Ferrari began to use the symbol, which later on became the part of the world famous Ferrari logo.

Google

The Google logo is a very simple logo made up of a simple font and some basic colors. It seems almost amateurish. The simplicity of the logo could possible represent the simplicity of the search engine. There are numerous debates/discussions on the web about the google logo. One discussion centered around the two O's in Google, representing infinity.
Every once in a while, you will see the Google logo change to represent a current topic e.g The Olympics, World Cup etc. These logos are called Google doodles. The doodles are currently created by Dennis Hwang and he has created over 150 doodles since he started working at Google. Apparently, the first doodle was produced by the founders Larry and Sergey. The logo was created when they attended the Burning Man festival in summer 1999. They put a little stick figure on the home page logo in case the site crashed and someone wanted to know why nobody was answering the phone.

Health care Comercials

Here the health care comercial spins

Osteo Bi Flex

This is my favourite one. I find it very suitetable, by useing the character Frankenstein and createing sort of a joke but at the same time relavent to the ad.
Spin[ Even Frankenstein can be flexible ]

Tiger Balm

This is a fun one by useing a comical approach.
Spin[ Tiger Balm removes all your aches ]

MIT Make Up

This apporach is kinda common for health care products, by haveing this product,you can be beautiful
Spin[ With MTI you can be beautiful}

Dove

Spin[ Dove products can give you nice and skilly skin ]

UC 1000 Vitamin C

This three ads gives the same meaning.
Spin [ It can give you the amount of Vitamin C you need ]

vitaminwater

This is rather a bad one, i find that the ad could have been much more fun.
Spin [ Vitamin water gives you amazing strength ]

Newspaper

The BIG Difference-

The paper is much thicker on weekends, due to the hugh amount of ads in the weekends papers.
-On the weekdays papers, the main article are all the politics stuff, however the weekends has very little of such. I guess its also becos of the government, they only work on the weekdays.haha
-Weekends paper has more of the things that talk about gosip, trends and it also shows more ads some ads even takes up 2 full pages of the paper.(it can be seen that alot more company are posting their ads on the weekends, reason being people will usually have more time to read the papers in the weekends.
-The amount of spins in the weekends paper is also more and higher impact. Such as the same brand or product ads could actually be repeated in the papers.

Most people read the papers just to get updated with the current country of states update however with the rising of such ads, human minds often get distracted while reading these ads. Some page of the papers can have only 1/5 of information and the rest of it are all the ads. Thus often while reading the article, our attention will be attracted to the coulourful ads and design.

Newspaper

Spins

There are many different spin that will catch my attention, i guess for me, those ads that catch my attention will be the ads on desire. eg.a new season watch or such.

Spin
-Swatch Makes me look cooler "swatch"
-Watch for the sucessful men. "25 Hours"
-Top fashion"topshop"
-A sale that i cant miss"metro"
-Fashion of the month / Upper class dressing
-Do not miss the chance to be our member, for great offers. "Spa"
-The fragrance of man, it makes you complete. "Adidas"
-The seduction of woman."toyota"
-Perfect car of a family."Kia"
-Early birds discount up to 10% when useing master card, miss it and you will regrete. "Jay Tour 2008 concert"
-Only the good looking owns it. "tagger"
-healthy kids."Mamill Gold"
-Perfect helper for all situation."Comfort Maid"

I felt there is alot of different feelings and spins, but the main ones are still the same few,desire,wants,sex and Needs.

Car effectiveness on me

Car effectiveness on me

Honda Car ads.
http://www.youtube.com/watch?v=g2VCfOC69jc

In this ads, the car have been show broken into parts and interact with one another at precise point.
Spin "The Car is so precise that it is complete and flawless."


Honda ads
http://www.youtube.com/watch?v=PbxUe_qcyyo

The city is with loads of plants and greeneary its a clean and green car. and it has also gave a feeling of a very family car.
Spin "The perfect enviormental car for a perfect family."


Renault Ballett cars
http://www.youtube.com/watch?v=HbV98cnBbLg

The approach to this ads is kinda different, cars are crashing into one another. Even after the cars have been badly damaged, it could still move.
Spin "Cars of super durablilty, never say die."



Mecedes cars
http://www.youtube.com/watch?v=lBqdWlErS3g

This ads show the adventrous side of the people, by linking upper class sports and cars together. Cause in sports there is always no limits, people will keep breaking through.
Spin "The car of no limits"


Mecedes cars
http://www.youtube.com/watch?v=dSsrIcwVDh8

This ad is useing sucessfull looking people and getting them to praise the car. By doing so it also gave the car a very higher class look as it gave a image that only upper class people can own such a beauty.
Spin "The perfect car for the upper society,look good, feel good.."

Comments on Spore consumers

Comments on Spore consumers

I felt that singapore consumers has very different taste. People in singapore buy cars for many different resaons. Some to amaze ladies, for family usage, work and many more. Thus for a larger target audience, i will say that the approach should be more of a classic look, reason being the larger population here are of middle class and so it is a longing for them to be of the upper class. Thus by showing these people a longing in a product, it creates a linking between the mass to their uncouncious needs. Come to think of it, a honda car compare to a mecedes, why there is such a difference in price? It the branding and advertising stragies. they may cost the same but because of the branding and such it created a different feel and image.
Almost every family that are of middle class or higher owns a car at home, family cars are becoming more popular in singapore compared to sports cars. This is because family car(6or more seaters cars) is more ideal and practical to them. And again, because of singapore law sales in sport cars also dipped, it is crazy to think that when you buy a sports car you cant speed. Haveing a car that could go 250mphs but a country that limits you spped to 90mph...Whats the point of buying a sports car?